Black grape variety predominantly grown in Puglia, where it arrived from Croatia in the 18th century. DNA testing established that Primitivo is the same as Crljenak Kaštelanski an ancient Croatian variety, and Zinfandel. The association with Zinfandel, its Californian sibling, helped increase the success of Primitivo. The grape has been used in Italy as a blending component for Amarone because of its ability to achieve a high alcohol content. It is used in the DOC wines of Manduria and Gioia del Colle. High quality wines have recently been produced in the IGT Salento which has been so popular that they have managed to increase the price of the grape in general.