Wine Library TV is a remarkable phenomenon. Every day Gary Vaynerchuk, Director of Operations at the Wine Library, a leading wine merchant in Springfield, New Jersey USA, presents a live tasting on line.  His effervescent and irreverent personality has won him a cult following in the US. Here you can view today’s video tasting, choose from his last 5 tastings or search ( eg New Zealand Pinot Noir, Sauternes, Chianti etc) his archive for all relevant videos. There’s more to enjoy on his site at tv.winelibrary.com and see his more detailed profile at the foot of the page.

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Wine Library TV is changing the wine world! Gary Vaynerchuk (VAY NER CHUK), the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 60,000 viewers a day. He routinely pans popular wines (even ones sold by Wine Library). He interrupts his webcasts with rants about his beloved New York Jets. This is not your typical wine expert. Gary’s roots in wine tasting come honestly - his Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading Wine Spectator and Wine Advocate and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so Gary set out to train his palate “backwards”. To study various flavors associated with wine, Gary tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco and wood. “I probably consumed more New Jersey grass in my teens than any lawn mower.” By familiarizing himself with the numerous tastes that contributed to a specific wine, Gary was able to detect subtleties that an ordinary palate wouldn’t recognize. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business. But Gary’s career took a new turn with the advent of Wine Library TV. Gary’s key goals are twofold: “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.” It always troubled Gary to observe the stuffiness of the industry–conceited sommeliers, snobby shopkeepers unwilling (or unable) to educate their consumers, and seemingly mystical conventions all combine to make wine seem intimidating to the uninitiated. Wine Library TV has reinvented the concept of wine tasting for a new generation. In addition to encouraging straightforward wine tasting, Gary educates viewers about the effects of regional factors (soil, sun, wind) on wine flavors, and how to buy wine. Debunking myths (red vs. white, big name brands vs. independent growers, the pitfalls of wine ratings, etc.) is another ongoing theme of the show. Wine Library TV airs 5 days a week, with new episodes appearing between 4:00 and 6:00 Eastern Standard Time.