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Laurent Perrier

The maison was founded in 1812 by André Michel Pierlot; he was a former cooper and bottler who settled in Tours-sur-Marne as a négociant of champagnes. His son Alphonse Pierlot succeeded him and, in time as he had no heirs, bequeathed the maison to his Cellar Master, Eugène Laurent. Following Eugène's death in 1887, his widow Ide Emilie Perrier combined the two family names and expanded the business under the name of Veuve Laurent-Perrier. She was a real innovator, who in 1889 bucked the trend for sweeter champagnes and produced a sugar-free champagne “Grand Vin sans Sucre”, which was more attuned to their British client's tastes. The house continues to be famous for its Ultra Brut Cuvée. She kept the business going through WW1, and her daughter Eugènie Hortense Laurent inherited the maison in 1925. However, they were hard hit by the economic crisis following the war and, consequently heavily in debt, sold out to Marie-Louis Lanson de Nonancourt in 1939. She managed the business during WW2 whilst two of her sons, Maurice and Bernard, joined the French Resistance. Only Bernard survived, and it was he who would take over the reins of the maison. His mother insisted he undergo a full apprenticeship and he worked in the vineyard, in the cellar, in the office and as a sales representative; one of the rare owners of a champagne house who has done all the jobs of his employees. In 1948 he became the Chairman and Chief Executive of the house and, combining tradition with innovation and a great passion, turned Laurent-Perrier into a global brand. He developed a unique range of champagnes with the signature Laurent-Perrier style of freshness, finesse and elegance. In the late 1950's Laurent-Perrier were one of the few champagne houses to start to use stainless steel tanks, and built the first thermo-regulated winery in champagne. The dynamic Bernard died in 2010, and today his two daughters, Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt, oversee the business. In 2014 Alexandra's eldest daughter Lucie joined Laurent-Perrier, training with the Cellar Master Michel Fauconnet and the Production and Sales Teams, representing their Prestige Cuvée, the fabulous Grand Siècle, in France and worldwide. The house has vineyards in Bouzy in the Montagne de Reims, Tours-sur-Marne in the Vallée de la Marne and Ambonnay in the Côte de Blancs; all Grand Cru villages which were acquired by the Pierlots. The champagnes are aged for long periods so that they are ready for enjoyment on release – and what champagnes they are, embodying the style defined by Bernard de Nonancourt – this is the spirit of Laurent-Perrier!