Alpha (= ? ) is the first letter of the Greek alphabet. The choice of this name came from the initial letter of Amyndeon, the geographical location of the estate's vineyards and additionally declares a quality term in the Greek argo. Alpha represents the "new beginning", the "birth" of a new era in the world of Greek wine. Makis Mavridis, a third generation skilled grapegrower, and Angelos Iatridis, the winemaker, educated in Bordeaux, trained in France, Italy and Greece and ''good father'' to many international well known Greek wines, planted a 65ha vineyard in the Amyndeon region in the late 1990's. Amyndeon is the coolest wine-growing region in Greece?and one of the hottest in terms of attracting top-notch winemakers to its vineyards. Here, on this cool, high plateau, where some of the most exciting winemaking in Greece is happening. ?This fine little boutique is poised to become one of Greece?s best red wine producers. Although they experiment with many international grapes, including Syrah and Pinot Noir, the old vines Xinomavro (300 cases, about 50% made from very old vines in excess of 50 years) is superb and a harbinger of special things to come?(Mark Squires, the Wine Advocate).