Through his many travels around the globe Ernie Els had been exposed to and appreciated some of the world?s greatest wines, a developing interest which inevitably led in one direction ? in 1999 the concept of Ernie Els Wines was born. As one of South Africa?s leading ambassadors and most recognizable of faces in the world of sport, it was fitting that Ernie should choose Stellenbosch to produce his wines, with vineyards located high up on the northern slopes of the Helderberg Mountain. The stunning new winery opened at the end of 2004. With the help of award-winning winemaker Louis StryD., they produced the maiden 2000 vintage of Ernie Els ? a ?classic? Bordeaux blend. The intention from the outset was to focus on delivering a quality product that could hold its own in the company of the world?s finest wines. As demand for Ernie?s wines has grown, so has the range. The team was caught out by the unexpected level of demand for the inaugural vintage of ?Big Easy? ? a delicious, fruit driven red blend. The 2010 is proving a worthy follow-on vintage, now paired with a refreshing Big Easy Chenin Blanc.