The birth of Massolino was in 1896, established by Giovanni Massolino in the Langhe region of Piedmonte and, as was common at that time, the farms' production was mixed with fruit and vegetables, livestock and bulk wines. In 1934 Giovanni's son Giuseppe contributed to the formation of the Barolo and Barbaresco Consortium (now the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani), and for the first time began to sell a small amount of bottled wine. Then in 1956 he took a gamble: he purchased a Vigna Rionda plot in Serralunga d'Alba. The site is now famous for making magical Barolos, but in the 1950's it was yet unknown. Giovanni showed amazing foresight because he had to exchange twice the size of his existing holdings to acquire it. From the following year the family began to acquire the Barolo Cru sites that would enrich their vineyards, first the 1,5 hectare Parafada Vineyard in 1957, and in 1967, 1985 and 1987 more parcels in Vigna Rionda (now around 3 hectares in total) and in the 1970's the 1.5 hectare Margheria Barolo Vineyard. The estate remains family owned, run by Franco Massolino since 1994, assisted by his sons Franco and Roberto and daughter Paola, the fourth generation of the family. Expansion has continued with the acquisition of the 1.65 hectare Parussi Barolo Cru in 2006. A new winery was built in 2015 and in 2019 Massolino expanded outside the borders of Barolo when they purchased the 0.6 hectare Albesani Vineyard in Nieve in the heart of the Barbaresco production zone. The Nebbiolo grape is extremely sensitive to different vineyard factors and Massolino's eloquent wines have strong identities - with each vineyard site showing a unique personality expressing the characteristics of the fruit, the terroir and the nuances of the Langhe.